Step 2 - Site Demographics & Marketing Plan is the stage of development where a bit deeper analysis of your firm, your competitors, and the site promotional strategy takes place. The following topics are addressed during this phase of development:
  • Site Demographics:
    • Who are your potential customers / clients?
    • What is your current geographic sales reach?
    • Is your firm currently on-line? If so...how long?
    • If you had a previous site...how was it promoted?
    • Do any of your competitors have websites?
    • If so...what are your likes & dislikes?
  • Site Marketing Plans:
    • What are the 10 to 15 key words you or your customers would use in a potential search engine to find your company?
    • Are there some sites/companies that you would like your site to link to?
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