Site Demographics & Marketing Plan is the stage of development where a bit deeper analysis of your firm, your competitors, and the site promotional strategies takes place.
The following topics are addressed during this phase of development:
- Site Demographics:
- Who are your current and potential customers / clients?
- What is your current geographic sales reach?
- Do you have a current online presence? If so...how long?
- If you had a previous site...how was it promoted?
- Do any of your competitors have websites?
- If so...what are your likes & dislikes?
- Site Marketing Plans:
- What are the 10 to 15 key words you or your customers would use in a potential search engine to find your company?
- What are key 2 word phrases your customer would use to find your site?
- Are there some sites/companies that you would like your site to link to? That you would like to have them link to your site?
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