Search Engine Placement
Depending on the goals of your site, search engine placement can be a significant component in your firm's on-line marketing & promotion strategy. At Akaku Consulting, we will work with you to identify key terms and phrases to be incorporated as well as identifying the location of content/verbiage in your site's pages to optimize your site's major search engine and open directory submissions.
Search engine placement and ranking has effectively become a niche industry on its own. Different search engines use various combinations of site elements including keywords, page titles, number of external site links, and others. Further, as search engines mature they continue to refine their ability to catalog sites and identify search engine "spamming" methods used by somewhat questionable web developers who attempt to "deceive" the engines into higher rankings. 3rd party software is available to assist with both the initial search engine placement as well as recurring placement. Another change several major search engines are moving toward is to charge firms for placing sites in their directories/engines.
Our search engine philosophy is to work with you to investigate the key phrases in your industry, your company, and perhaps your region to optimize search engine results in an ethical fashion. This in turn avoids search engine "spamming" penalties and allows your site to be legitimately listed in major search engines.
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